Workshops for Women Business Owners

Do It Yourself Public Relations

Blogging

• Personal Blogging – what, when, where, why and how to blog.
• Why … are you passionate enough to blog 2-3x per week on your chosen topic?
• how … the top blogging tools and how to choose which one to use … how to set up your blog!

Blogging – how to find your authentic voice. Why it’s important for you to know yourself. Honesty and integrity are vital.

Blogging & photography – What you need to know about taking photos and using them online.

• How to use your photographs in your blogs, how and when to use other people’s photos (legally) and using free stock photography.

Business Blogging – how blogging for your business can be used as a marketing tool, increase sales and bring you more visibility in the community.

Getting’ Your Media On … DIY Publicity

Getting noticed by the media – online and off. This day-long course will include Do-It-Yourself Public Relations (DIY PR) tactics to get you noticed by traditional media sources (print, broadcast, radio etc.) as well as a three-hour section in Social Media or Micro-blogging.

The 911 on talking with reporters, editors, television producers and bloggers to get the results you want. How to write a press release, putting together a press kit, how to do an interview – what to do/what not to do/who to do it with!

• Choosing your media outlet (print, radio, tv, online) by identifying your target market and matching it to a media source.
• Press releases – when you need them and when you don’t … the short story
• Photos, photos, photos (you, your product)
• Press Kits: dos and don’t and freebies – how to use them to your best advantage.
• Clever ways to connect you to the press
• What to do once you have the interview – how to talk to reporters and what to say

What you’ll take away:

Everyone will write a press release in this workshop so bring your pr ideas, know who your target market is and come prepared with who, when, where, why of your product/service/story and I’ll show you how!

Social Media-Micro blogging

Social media… What is it, Why do I want it? How do I use it? Well, you’re in luck those questions will be answered in this workshop.

We’ll address Twittering or micro-blogging, using Facebook, MySpace, LinkedIn, Biznik, Ning and other social media sites. We’ll show you how to get set up, linked in and how to use them to take your business to the next networking level. That’s all they really are are networking tools you can use while in your pj’s!

There are little tips and tricks that can take you further and faster down the road of Internet networking to market yourself and your business. We’ll share those with you and you will be able to sign up for a monthly newsletter that will keep you up to date.